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Dobrodošli na 3. SALES Kongres – mesto gde se prodaja redefiniše!

Nakon izuzetnog prvog izdanja, 3. SALES Kongres okupiće više od 600 lidera iz sveta prodaje, uz gotovo 100 panelista koji će podeliti najrelevantnija znanja, konkretna iskustva i primere iz prakse.

Ovogodišnji kongres strukturiran je kroz četiri tematske celine, raspoređene po salama:

• Sala 1 – CEO & STRATEGIJA: Kako top menadžment oblikuje prodajnu ambiciju i
usmerava timove ka održivom rastu.

• Sala 2 – GROWTH MARKETING & SALES: Gde se sreću brend, kanal i digital –
strategije za akviziciju i lojalnost.

• Sala 3 – SALES EXCELLENCE: Veštine, alati i sistemi koji prave razliku između
prosečne i vrhunske prodaje.

• Sala 4 – DIGITAL SALES 2.0: Tehnologije, AI i novi alati koji oblikuju budućnost B2B i
B2C prodaje.

Teme uključuju liderstvo, omnichannel pristup, CRM i analitiku, transformaciju prodajnih timova, kao i upotrebu AI u svakodnevnom radu. Očekuju vas diskusije, inspiracija i kontakti sa najboljima iz industrije.

Pridružite se generaciji koja menja pravila igre u prodaji.

Agenda

07:00 - 09:00
Registracija, doručak i upoznavanje

Sala 1

Sala 2

Sala 3

Sala 4

09:00 - 09:10
OTVARANJE 2. SALES KONGRESA
Pavle Šćepanović Menadžment Centar Beograd
09:10 - 10:00
Keynote speaker
Marko Carević, CEO, ANANAS E-COMMERCE
10:00 - 10:15
THREE KEY INGREDIENTS FOR A SUCCESSFUL CRM PROJECT - SALESFORCE WAY
KAMELEON SOLUTIONS & SALESFORCE CRM
10:15 - 10:30
ZEPTER BIZNIS KONCEPT KROZ PRIMENU MODERNIH TRENDOVA POSLOVANJA
ZEPTER
10:30 - 10:45
POLJSKA I SRBIJA: ŠTA MOŽEMO ZAJEDNO?
POLJSKA AGENCIJA ZA INVESTICIJE I TRGOVINU (PAIH)
10:45 - 11:15
Pauza za kafu
11:15 - 11:30
PLATFORMA ZA DIGITALNO UGOVARANJE I UPRAVLJANJE DOKUMENTIMA – SIGURNIJI, BRŽI I TRANSPARENTNIJI PROCES PRODAJE
EIM ONE
PRODAJA I NAPLATA: DVA SVETA ILI JEDAN PROCES?
BE-TERNA
DIGITALNA TRANSFORMACIJA PRODAJE UZ POWER PLATFORM I VEŠTAČKU INTELIGENCIJU
COMBIS
11:30 - 12:15
Panel 1: CEO

Panel 2: FINTECH PRODAJA

Panel 3: STRATEGIC ACCOUNT

Panel 4: AI & SALES

12:15 - 13:00
Panel 5: CEO NIGHTMARE

Panel 6: INOVACIJE NA MESTU PRODAJE

Panel 7: PRODAJA KAO PROFESIJA

Panel 8: AI ALATI

13:00 - 14:00
Ručak
14:00 - 14:15
KREIRAJ DIGITALNOG AI ZAPOSLENOG KORISTEĆI WORKFORCE HUB PLATFORMU
THINGS SOLVER
KAKO DO NOVIH KUPACA? PRAVOVREMENA PRODAJA!
CHECKPOINT.RS
PRODAJA NA DOHVAT RUKE - SNAGA PAKETOMATA
CITY EXPRESS
ŠTA KLASIČNI CRM NIKAD NEĆE REĆI B2C PRODAJNOM TIMU
SALES SNAP
14:15 - 15:00
Panel 9: MOĆ PREGOVARANJA

Panel 10: RETAIL PRODAJA 2.0

Panel 11: NEVIDLJIVI HEROJI PRODAJE

Panel 12: CRM 4.0

15:00 - 15:45
Panel 13: SUPERMOĆ

Panel 14: PRODAJA LUKSUZA

Panel 15: LEARNING & SALES

Panel 16: PRODAJA 2.0

15:45 - 16:15
Pauza za kafu
16:15 - 16:30
DIGITALNA TRANSFORMACIJA SA AI
DELOITTE
AI U PRODAJI – PRAVILA IGRE SU PROMENJENA!
POSITIVE
INTEGRISANE PRODAJNE EVIDENCIJE: ONLINE PORUČIVANJE, TERENSKA PRODAJA, WMS I CRM PRO-BIT PRO.4 CLOUD
PRO BIT
KAKO DA UVEĆAŠ LINKEDIN PRODUKTIVNOST 3X?
LEAD DELTA
16:30 - 17:15
Panel 17: MULTINACIONALNE KOMPANIJE

Panel 18: ADRENALINSKA PRODAJA

Panel 19: OMNICHANNEL ILI CHAOSCHANNEL?

Panel 20: IT PRODAJA

17:15 - 18:00
Panel 21: NEXT LEVEL

Panel 22: RIZICI I PRODAJA

Panel 23: IGRA BROJEVA

Panel 24: DIGITALNI KUPAC

07:00 - 09:00
Registracija, doručak i upoznavanje
Sala 1
09:00 - 09:10
OTVARANJE 2. SALES KONGRESA
Pavle Šćepanović Menadžment Centar Beograd
09:10 - 10:00
Keynote speaker
Marko Carević, CEO, ANANAS E-COMMERCE
10:00 - 10:15
THREE KEY INGREDIENTS FOR A SUCCESSFUL CRM PROJECT - SALESFORCE WAY
KAMELEON SOLUTIONS & SALESFORCE CRM
10:15 - 10:30
ZEPTER BIZNIS KONCEPT KROZ PRIMENU MODERNIH TRENDOVA POSLOVANJA
ZEPTER
10:30 - 10:45
POLJSKA I SRBIJA: ŠTA MOŽEMO ZAJEDNO?
POLJSKA AGENCIJA ZA INVESTICIJE I TRGOVINU (PAIH)
10:45 - 11:15
Pauza za kafu
11:30 - 12:15
Panel 1: CEO
12:15 - 13:00
Panel 5: CEO NIGHTMARE
13:00 - 14:00
Ručak
14:00 - 14:15
KREIRAJ DIGITALNOG AI ZAPOSLENOG KORISTEĆI WORKFORCE HUB PLATFORMU
THINGS SOLVER
14:15 - 15:00
Panel 9: MOĆ PREGOVARANJA
15:00 - 15:45
Panel 13: SUPERMOĆ
15:45 - 16:15
Pauza za kafu
16:15 - 16:30
DIGITALNA TRANSFORMACIJA SA AI
DELOITTE
16:30 - 17:15
Panel 17: MULTINACIONALNE KOMPANIJE
17:15 - 18:00
Panel 21: NEXT LEVEL
Sala 2
10:45 - 11:15
Pauza za kafu
11:15 - 11:30
PLATFORMA ZA DIGITALNO UGOVARANJE I UPRAVLJANJE DOKUMENTIMA – SIGURNIJI, BRŽI I TRANSPARENTNIJI PROCES PRODAJE
EIM ONE
11:30 - 12:15
Panel 2: FINTECH PRODAJA
12:15 - 13:00
Panel 6: INOVACIJE NA MESTU PRODAJE
13:00 - 14:00
Ručak
14:00 - 14:15
KAKO DO NOVIH KUPACA? PRAVOVREMENA PRODAJA!
CHECKPOINT.RS
14:15 - 15:00
Panel 10: RETAIL PRODAJA 2.0
15:00 - 15:45
Panel 14: PRODAJA LUKSUZA
15:45 - 16:15
Pauza za kafu
16:15 - 16:30
AI U PRODAJI – PRAVILA IGRE SU PROMENJENA!
POSITIVE
16:30 - 17:15
Panel 18: ADRENALINSKA PRODAJA
17:15 - 18:00
Panel 22: RIZICI I PRODAJA
Sala 3
10:45 - 11:15
Pauza za kafu
11:15 - 11:30
PRODAJA I NAPLATA: DVA SVETA ILI JEDAN PROCES?
BE-TERNA
11:30 - 12:15
Panel 3: STRATEGIC ACCOUNT
12:15 - 13:00
Panel 7: PRODAJA KAO PROFESIJA
13:00 - 14:00
Ručak
14:00 - 14:15
PRODAJA NA DOHVAT RUKE - SNAGA PAKETOMATA
CITY EXPRESS
14:15 - 15:00
Panel 11: NEVIDLJIVI HEROJI PRODAJE
15:00 - 15:45
Panel 15: LEARNING & SALES
15:45 - 16:15
Pauza za kafu
16:15 - 16:30
INTEGRISANE PRODAJNE EVIDENCIJE: ONLINE PORUČIVANJE, TERENSKA PRODAJA, WMS I CRM PRO-BIT PRO.4 CLOUD
PRO BIT
16:30 - 17:15
Panel 19: OMNICHANNEL ILI CHAOSCHANNEL?
17:15 - 18:00
Panel 23: IGRA BROJEVA
Sala 4
10:45 - 11:15
Pauza za kafu
11:15 - 11:30
DIGITALNA TRANSFORMACIJA PRODAJE UZ POWER PLATFORM I VEŠTAČKU INTELIGENCIJU
COMBIS
11:30 - 12:15
Panel 4: AI & SALES
12:15 - 13:00
Panel 8: AI ALATI
13:00 - 14:00
Ručak
14:00 - 14:15
ŠTA KLASIČNI CRM NIKAD NEĆE REĆI B2C PRODAJNOM TIMU
SALES SNAP
14:15 - 15:00
Panel 12: CRM 4.0
15:00 - 15:45
Panel 16: PRODAJA 2.0
15:45 - 16:15
Pauza za kafu
16:15 - 16:30
KAKO DA UVEĆAŠ LINKEDIN PRODUKTIVNOST 3X?
LEAD DELTA
16:30 - 17:15
Panel 20: IT PRODAJA
17:15 - 18:00
Panel 24: DIGITALNI KUPAC
Paneli

Paneli

Panelisti

.
Milan Dukić

Milan Dukić

Regionalni menadžer prodaje
NESTLÉ ADRIATIC S

Nebojša Popović

Nebojša Popović

Country Manager of Serbia and Montenegro
UNILEVER

Nenad Miščević

Nenad Miščević

Potpredsednik za tržište Srbije
NELT GROUP

Milorad Krstikeski

Milorad Krstikeski

Country Manager Serbia & Montenegro
BRITISH AMERICAN

Radmilo Vlačić

Radmilo Vlačić

Director Commercial Operations
PHILIP MORRIS

Mate Štetić

Mate Štetić

Potpredsjednik Grupe,
Brendovi i operacije
ATLANTIC GRUPA

Željko Petrović

Željko Petrović

Član IO i Direktor Divizije
za poslovanje sa fizičkim
licima i malim biznisom
BANCA INTESA BEOGRAD

Sofija Davidović

Sofija Davidović

Head of Multinational
Corporates Department
RAIFFEISEN BANKA

Boris Samohvalov

Boris Samohvalov

Direktor prodaje
YETTEL BANK

Jasmina Šarić

Jasmina Šarić

Direktor Sektora za
upravljanje korporativnim
proizvodima i poslovima
ERSTE BANK

Vladimir Milosavljević

Vladimir Milosavljević

Head Of External Sales Department
GENERALI OSIGURANJE SRBIJA

Bojan Vračević

Bojan Vračević

Predsednik Izvršnog odbora
OTP LEASING SRBIJA

Miloš Jevtić

Miloš Jevtić

Generalni direktor
BYD

Zoran Mihajlović

Zoran Mihajlović

Direktor brendova BMW i MINI
DELTA MOTORS

Slobodan Marjanović

Slobodan Marjanović

Country Manager for Southeast Europe
MAZDA SOUTHEAST EUROPE

Slobodan Pešić

Slobodan Pešić

COO Porsche Inter auto Srbija i direktor Porsche Beograd Ada
PORSCHE SCG

Nenad Gulevski

Nenad Gulevski

Regionalni direktor
TETRA PAK

Ivan Terzić

Ivan Terzić

Direktor funkcije biznisa
PEŠTAN

Aleksandar Antić

Aleksandar Antić

National Key Account Manager
HEINEKEN

Dobrivoje Đorđević

Dobrivoje Đorđević

Head of sales TT & modern trade Balkan countries
HENKEL

Ivan Vidosavljević

Ivan Vidosavljević

Direktor prodaje
DR. OETKER

Saša Vladisavljević

Saša Vladisavljević

Direktor prodaje
FRONERI

Dejan Boljanović

Dejan Boljanović

Head of Sales SBU
Beverages Serbia and Macedonia
ATLANTIC GRUPA

Željko Ciganović

Željko Ciganović

Generalni direktor
ALEVA

Marijana Vasilesku

Marijana Vasilesku

Generalni direktor
MEDIGROUP SEE

Nenad Lučić

Nenad Lučić

Generalni direktor
EUROMEDIK

Nikola Ćurković

Nikola Ćurković

Commercial director
- Consumer Products
Division
L'ORÉAL

Amina Gubaljević

Amina Gubaljević

Cluster Head/SALES/Financial Planning and Analysis
ORIFLAME COSMETICS

Dragana Orlandić

Dragana Orlandić

Generalni direktor
DAHLIA

Andrej Sovrović

Andrej Sovrović

Direktor, IHG hoteli
DELTA HOSPITALITY

Miloš Tintor

Miloš Tintor

Direktor maloprodaje
MERCATOR S

Srđan Mitrić

Srđan Mitrić

Head of Sales
TEHNOMANIJA

Dejan Virijević

Dejan Virijević

Podpredsednik za supply chain
DELHAIZE SERBIA

Dragan Dulić

Dragan Dulić

Direktor retaila
BENU

Predrag Manojlović

Predrag Manojlović

Head of sales and marketing department
GIGATRON

Dimitrije Stojanović

Dimitrije Stojanović

Generalni direktor
GOMEX

Miloš Pantović

Miloš Pantović

Direktor prodaje
BAMBI

Dalibor Jelesić

Dalibor Jelesić

Direktor prodaje
KNJAZ MILOŠ

Milan Radoš

Milan Radoš

Generalni direktor
CARNEX

Nataša Šarčević

Nataša Šarčević

Marketing & Innovation
Director Strategic
Business Unit Snacks
ATLANTIC GRUPA

Roman Kratochvíl

Roman Kratochvíl

Generalni direktor
BEOHEMIJA

Aleksandar Perović

Aleksandar Perović

Generalni direktor
FORTUNA MARKET

Miloš Vuksanović

Miloš Vuksanović

Country General Manager
SCHNEIDER ELECTRIC

Dijana Peškir

Dijana Peškir

Direktor
STIHL

Sanja Jakovljević

Sanja Jakovljević

Generalni direktor
BEOROL

Jelena Luković

Jelena Luković

Izvršni direktor za prodaju i nabavku
METALAC

Ivan Vujisić

Ivan Vujisić

Commercial Director
MORAVACEM

Đurđa Radivojević

Đurđa Radivojević

Generalni direktor
SMURFIT WESTROCK - AVALA ADA

Katarina Subotić

Katarina Subotić

Izvršni direktor za prodaju
TELEKOM SRBIJA

Balša Aćimić

Balša Aćimić

Direktor sektora za marketing, prodaju i brigu o korisnicima
M:TEL CRNA GORA

Matej Vuksan

Matej Vuksan

Marketing Manager
PHILIPS

Mladen Miljić

Mladen Miljić

Hisense B2B Commercial
Director South-Eastern Europe
HISENSE

Branko Vuković

Branko Vuković

Head of Business Sales Adriatic Region
SAMSUNG BEOGRAD

Delimir Tasić

Delimir Tasić

Business Development Manager - Southeastern Europe
SUNMI

Lazar Petrović

Lazar Petrović

Generalni direktor
DELTA DMD

Srđan Starčević

Srđan Starčević

Generalni direktor
DON DON

Ljiljana Ljubisavljević

Ljiljana Ljubisavljević

Head of Sales Serbia, Croatia and Slovenia
MARBO PEPSICO

Marko Jovanović

Marko Jovanović

Group KA Manager SRB, SLO & CRO
NECTAR

Robert Jenovai

Robert Jenovai

Business Development Director
NELT GROUP

Saša Vujinović

Saša Vujinović

Direktor prodaje
PODRAVKA

Matija Protić

Matija Protić

Marketing director OTC
HEMOFARM

Ina Bulat

Ina Bulat

Head of South East Europe
MERCK

Dušan Gavrilović

Dušan Gavrilović

Direktor razvoja
MILK HOUSE

Vladimir Zarić

Vladimir Zarić

Chief Marketing Officer
ANANAS E-COMMERCE

Ognjen Ljumović

Ognjen Ljumović

Head of Sales
WOLT

Nikola Riznić

Nikola Riznić

Generalni direktor
X EXPRESS

Natasa Vukšić

Natasa Vukšić

Commercial Director
EKO SERBIA

Srđan Plamenac

Srđan Plamenac

Group Head of eCommerce Analytics, Reporting & Innovation eCommerce
SPORT VISION GROUP

Vladan Stanković

Vladan Stanković

Executive Director Insurance and Enterprise Sector (Direktor prodaje)
COMTRADE

Sponzori

Sponzori Sponzori

Lokacija

Hotel
Crowne
Plaza

Vladimira Popovića 10, Novi Beograd

Kotizacije

Registracija (EUR) Super rana prijava i uplata do 15.8.2026.
  • 349 evra
Rana prijava i i uplata do 15.9.2026.
  • 399 evra
Prijava i uplata posle 16.9.2026.
  • 449 evra
Porez PDV je 20%
Mesto i lokacija 12.10.2026. Beograd, Hotel Crowne Plaza, 9-17h
Rezervacija smeštaja Hotel Crowne Plaza (****)

Poseban link sa specijalnim cenama za goste kongresa 

+381 11 220 4111
begcp.reservations@ihg.com
Prijave

Menadžment Centar Beograd
+381 11 3047 126
+381 63 8500 991 (Mobilni, Viber, WhatsApp)
www.mcb.rs
office@mcb.rs

Linkedln

https://www.linkedin.com/posts/bambi-kompanija_bambi-mismobambi-saleskongres-ugcPost-7384143640203399168-zpwb
https://www.linkedin.com/posts/mirjana-mihajlovic-cujic-a8929b30_bilo-je-zadovoljstvo-biti-u%C4%8Desnik-i-govornik-activity-7384089467550089217-bcPj
https://www.linkedin.com/posts/tijanaradisavljevic_salescongress-fooddelivery-qcommerce-ugcPost-7383950407598845952-u28k?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAADdZvG0BBF16WsXNdEhE7HnbVmGUeZyCLc0
https://www.linkedin.com/posts/milica-scepanovic-mcb_saleskongres-mcbbeograd-prodaja-activity-7383884816980545536-4N9z
https://www.linkedin.com/posts/frikom-doo_2-sales-kongres-frikom-ugcPost-7384138875130265600-HUDo
https://www.linkedin.com/posts/tatjanastepanovic_saleskongres-multinacionalnekompanije-microsoft-ugcPost-7383934097112502273-xA3r
https://www.linkedin.com/posts/pavlescepanovic_sales-2saleskongres-mcb-ugcPost-7383930776263950336-ttyG
https://www.linkedin.com/posts/banca-intesa-beograd_bancaintesa-20godina-korakispredvremena-ugcPost-7383873901107351552-4hFj?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAADdZvG0BBF16WsXNdEhE7HnbVmGUeZyCLc0
https://www.linkedin.com/posts/mia-poledica-4a6555262_great-energy-at-the-2nd-sales-congress-2025-ugcPost-7383814942417776640-gRw3?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAADdZvG0BBF16WsXNdEhE7HnbVmGUeZyCLc0
https://www.linkedin.com/posts/things-solver_kako-kreirati-digitalnog-ai-zaposlenog-uz-ugcPost-7384220395408605185-7FWO
https://www.linkedin.com/posts/schneider-electric_dragan-bua%C4%8Da-na-2-sales-kongresupdf-ugcPost-7383803969883516928-X5at
https://www.linkedin.com/posts/nebojsa-popovic-5b683a2a_2saleskongres-salesserbia-ugcPost-7383813305590640640-6TSC
https://www.linkedin.com/posts/slobodan-stamenkovi%C4%87-0b067675_sales-prodaja-checkpoint-ugcPost-7383783148129501184-hpLi
https://www.linkedin.com/posts/ristocuk_veleprodaja-probit-mcb-ugcPost-7383770908538155008-YMMT
https://www.linkedin.com/posts/miljan-radanovic-boosting-efficiency-with-modern-technologies_2saleskongres-aiuprodaji-pokrecemopozitivnepromene-ugcPost-7383778337904586752-gRjb
https://www.linkedin.com/posts/katarina-mihajlovi%C4%87-52a765269_2saleskongres-shoppster-ecommerce-ugcPost-7383512288563212288-PqhT
https://www.linkedin.com/posts/dragan-vu%C4%8Di%C4%87-4b60267b_iskrene-cestitke-vrhunskoj-organizaciji-activity-7383502673897136128-aVNn
https://www.linkedin.com/posts/bosiljkasekulic_danas-je-marijana-bogdanovi%C4%87-na-2sales-kongresu-ugcPost-7383473235918569473-Kl1F
https://www.linkedin.com/posts/sofija-davidovic-66702661_it-has-been-a-pleasure-to-participate-in-ugcPost-7383561383151386624-12zV
https://www.linkedin.com/posts/shoppster-srbija_shoppster-5godinasavama-activity-7383536211073679360-RlGe
https://www.linkedin.com/posts/marko-jovanovi%C4%87-a52b3831_saleskongres-beograd-prodaja-ugcPost-7383492996056395776-D-lj
https://www.linkedin.com/posts/be-terna_saleskongres-sales2025-beterna-ugcPost-7384923193582628864-0mi7
https://www.linkedin.com/posts/carlsberg-group_carlsbergsrbije-ugcPost-7384853444404256768-cPhJ
https://www.linkedin.com/posts/tinaradojkovic_salesforce-ai-crm-ugcPost-7383752435946659840-9xEd
https://www.linkedin.com/posts/dejan-boljanovic-7b8b795_saleskongresu-atlanticgrupa-saleskongres-activity-7391028518077296640-VCHJ
https://www.linkedin.com/posts/slobodan-plav%C5%A1i%C4%87-954ba317_mcb-mcbbeograd-prodaja-activity-7388946505413566465-R-M6

MCB kongresi

CFO

CFO CFO

FACTORY

FACTORY FACTORY

HRM

HRM HRM

BI & ANALITIK

BI & ANALITIK BI & ANALITIK

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